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Selling To Women - Selling To Men - It Isnt the Same




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Selling To Women - Selling To Men - It Isn't the Same



Now let's not fall into the old style car salesman's trap of

believing that men are interested in what goes on under the

bonnet and women are only interested in what colours you can get

and whether it has a vanity mirror. Believe me, and I speak as

an ex mechanical engineer, I couldn't give a toot what goes on

under the bonnet. I'm much more interested in driving a car that

matches the rest of my accessories. You know-silver car - silver

watch - silver hair. Mind you, I draw the line at one of those

little four-wheel drive jobs with the yellow wheels and pink

upholstery. I've seen a lot of men driving these fluffy little

things and don't tell me they all belong to the wife or

girlfriend. "Four-wheel drive off roaders"-they probably

couldn't pull you out of bed.



Anyway we all have male and female customers and clients and

they do need different handling. If you want to be successful at

selling or negotiating with someone of the opposite sex then

please be aware of the differences. Firstly, be you male or

female, you've got to look the part. Women will look you all

over, men won't. Women will notice whether you have shiny shoes

and clean fingernails, men won't notice if you have on one brown

shoe and one black or if your fingernails are bitten up to the

elbow.



I once interviewed a lady for a job and I didn't notice she had

different shoes on. Turns out that, in her rush to get to the

interview she slipped on two black but certainly different

shoes. However my female colleague noticed right away and

thought the whole thing quite amusing.



If you are a man negotiating with a woman, be very aware of what

you say because women listen much better than men, they pick up

on emotions. They will pick up much better on whether you really

believe what you are saying. Also, make sure you keep talking,

don't stop just because the woman starts examining the product

or reading the literature. Women can multi-track, they'll be

listening to you even although they're taking the product apart

or writing something in their diary.



A warning to a woman selling or negotiating with a man, he can't

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multi-track. If the man starts doing something else, stop

speaking until he's finished. If you don't believe any of this

then just consider a time when you've watched TV with your

partner. Men stare at the television giving their whole

concentration to the programme while women read a book, paint

their toenails and watch the programme. Men haven't the foggiest

idea how women can do this.



It can be difficult for a woman negotiating with a man because

men don't listen well. They listen like statues and it's

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Yippee! She said yes! The girl youve been trying to ask out

for the past couple of months just agreed to go out with you.

However, you have one small .....
difficult to tell whether you're getting through. They probably

are listening; it's just that they don't show it. Women on the

other hand tend to display their emotions so you have much more

chance of understanding whether they are happy with what you're

saying or not.



Salesmen need to be careful when describing something to a

woman. Men are more able to visualise something in three

dimensions. Women are more likely to visualise in two

dimensions. Far better to show a woman the actual product rather

than a drawing or a plan.



Women when they see the product are more likely to be influenced

by its colour and its smell. The reason for this is simply

because women can distinguish colours better; they also have a

better sense of smell and taste than a man. Just watch a woman

in a supermarket buying wash up liquid. She'll very likely take

the top off the bottle and sniff it. Men see no reason to do

that at all; lemon, pine or fruity, what's the difference when

you're only washing dishes? With their better sense of taste

women are much better at tasting wine and food than men.



Can I also suggest that the male sales person compliment their

lady customers? And just before the ladies start getting irate,

I mean a genuine compliment. As I mentioned earlier, women will

pick up on your emotions much quicker, so no false compliments

guys and don't patronise the ladies or you're dead. On the other

hand, a woman can give all sorts of compliments to a man and

he'll just love it. It doesn't matter whether you mean it or not

'cause he can't tell the difference. Selling and negotiating to

men and women isn't the same - ignore this at your peril.



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