Wine Making
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Market yourself by becoming an on-line expert
   
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Chocolate Christmas Gift
Chocolate Christmas Gift - A Universally Accepted Gift
Chocolate and wine are the two things that can be offered at any occasion, anywhere you go, and to anyone, i.e. big or small, .....
Chocolate Christmas Gift - A Universally Accepted Gift
Chocolate and wine are the two things that can be offered at any occasion, anywhere you go, and to anyone, i.e. big or small, .....
Get paid to tell people what you think. Indulge in shameless
self promotion. Work at home or while the boss isn't looking.
Promote your web site and business. Get noticed on the internet
for free!
"An expert is a guy that traveled more than an hour to get to
the job." - Anonymous
More Customers - Watch Those Little Things
Two situations, two perfectly acceptable experiences, but in one case, an excitement about great service and in the other case, just OK .....
If it is true that the further from the client you are the moreTwo situations, two perfectly acceptable experiences, but in one case, an excitement about great service and in the other case, just OK .....
of an expert you are, then the internet is for you. And if you
really do know what you are talking about, the opportunity is
even greater and certainly things will work out better for the
client! This article describes 'expert' web sites and how you
can promote yourself on the internet by providing expert advice
and services on line.
Expert web sites are meeting places, almost bulletin boards,
where members (aka the unsuspecting public) can meet experts
(you, me, and my 2nd year of law school son) to get advice. The
sites make money from advertising and from a share of the
revenue the expert charges for her consultation. We know who the
unsuspecting public is. But the definition of an expert on these
web sites is generally just someone who says they are an expert.
I've signed up as an expert in a couple of places and no one has
checked my quals. In fact the disclaimer for members generally
includes the following kind of language: vendor 'does not have
Specialty Gourmet Coffee
Specialty gourmet coffee is a very hot commodity in today's market. The consumption of gourmet coffee has steadily grown with .....
control over the quality, timing or legality of servicesSpecialty gourmet coffee is a very hot commodity in today's market. The consumption of gourmet coffee has steadily grown with .....
actually delivered by the Experts'. In the words of a carnival
barker, 'you pays your money and you takes your chances'.
This isn't necessarily a bad thing - who could guarantee quality
or exercise control of all of the advice passed out over the
internet? Who would want to? What you must recognize is that
credibility is an issue you need to seriously address in these
systems. You will get a reputation so you want to think
carefully about the kind of, and range of, service you provide.
If your expertise is writing press releases, selecting
after-dinner wines, writing software code, or otherwise
producing a clear-cut deliverable, and you have work product to
point to, I think these systems are worth exploring. If you can
demonstrate what you do, draw a box around your service AND make
a profit, you will probably have happy customers. On the other
hand, if you can't draw a box around your service client
expectations may get out of hand and you risk disappointing the
client and loosing money yourself.
One experts' web site you should visit is www.swapsmarts.com.
Swapsmarts has over 1400 experts and their range of expertise
includes, in no particular order; cricket, mathematics,
relationships, ecommerce, investing, writing, and astrology. And
to think some people still don't believe free enterprise helps
people. In researching this vignette, I visited
A Great Day Of Cat Skiing
www.askjeeves.com and asked Jeeves 'where can i become anSnowcat skiing offers strong-intermediate and expert skiers the ultimate powder snow experience.
Operators provide full-service guided tours into .....
expert'. (Jeeves doesn't care about capitalization, punctuation,
or syntax. Unlike my editor, school teachers before him, parents
before them, and so on.) Jeeves tells me I can become:
a volunteer wedding expert
an expert in anything in the Greater Milwaukee area at
www.asktheexperts.org,
a computer expert helping students at Stanford
http://www-facilities.stanford.edu sg/expert.html,
a pole barn expert,
a travel expert, and my favorite
How to Make Extra Money as an Expert Witness from
www.welldressedmonkey.com.
The lunacy aside, expert web sites are a good idea. They help
solve the classic problem in marketing - meeting people and
getting leads. This problem will never go away but expert
systems really do give you the opportunity to get the
introduction.
Comments on this article? Have an extra plate at the dinner
table? Contact me!
Jeff Gilman
jgilman@marketingforidiots.com
www.marketingforidiots.com
About the author:
Mr. Gilman is the President of Galileo Consulting and Marketing
for Idiots. He brings over twenty years of diversified business
experience to his businesses from government, private sector and
international consulting.