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Chinese Business Culture and Etiquette




Casting Vision
One of my greatest loves as a kid was fishing. This love developed quickly because my family owned a little bait shop that was located .....


Chinese business culture and etiquette The Chinese

business practice is vastly different from the Western method

that most of us may be used to. Of course, with the Chinese

economy opening up, China's joining of WTO and the Olympics in

2008, many Chinese business practice are now beginning to align

with more conventional methods.



However, China will always have their own unique business

culture and etiquette, given their unique history and background.



"I was recently involved in a business meeting that went sour

and threatened to scuttle a good deal. What happened was that

the Chinese party recieving the American purchaser was late in

reaching his hotel. The American was furious as he had a tight

schedule and that they were late and threatened to withdraw his

purchase.



The Chinese party was late because they were given a vague

address of a lake-side hotel. You see, what happened was that

the American gave his hotel as Lakeside hotel. Unfortunately,

there were numerous hotels along the lake but the Chinese were

too shy to enquire which lakeside hotel earlier because they

were afraid the American would 'lose face' for having given a

vague address. Instead, they spent the morning hopping from one

lakeside hotel to another looking for this American gentleman."



A simple cultural difference threatened to scuttle a perfectly

good working relationship. To avoid similar cultural disasters,

here are some tips on how you can conduct a more successful

business in China.



The initial approach Chinese business are mostly

referrals; essentially a business relationship is struck based

on another business associate recommendation. The best prices

and deals often comes from a strong recommendation.



However, it is common today for cold calls and direct contacts,

given the availability of the internet and the competitive

nature of Chinese businesses. You may source from the internet,

trade fairs, catalogues and brochures, advertisements and

approach the Chinese companies directly through a call or email.



Alternatively, if you are seeking to invest in a factory in

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China, you can approach a investment committee or a business

advisory directly. They will be able to advise you on your best

location based on your industry, raw material and manpower

needs. Please contact us directly if you have such a need and

we'll be glad to advise accordingly.



Relationship Chinese business relationship inevitably

becomes a social relationship after a while. Unlike Western

business relationship which remains professional and perhaps,

aloof, even after a long time, Chinese business relationship

becomes a social one.



The more you share your personal life, including family,

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hobbies, political views, aspirations, the closer you are in

your business relationship. Sometimes, a lot of time is spent

discussing matters outside of business, but then a lot of time,

the other party is also making up his mind about your deal based

on how much he sees your personal relationship with him.



Seniority Seniority is very important to the Chinese

especially if you are dealing with a State owned or government

body. Instead of addressing the other party as Mr or Mrs so and

so, it is always appropriate to address the other party by his

designation ie Chairman So and So, Director So and So or Manager

So and So.



When giving out namecards or brochures, make sure you start with

the most senior person before moving down the line. When giving

out a namecard or recieving one, ensure that you are stretching

out with both hands with the card. Remember to face the card you

are giving out in a manner such that the recieving party gets it

facing him correctly.



Giving Face Giving face (aka giving due respect) is a

very important concept in China. You must give the appropriate

respect according to rank and seniority. For example, if you are

buying gifts for an initial contact, make sure you buy better

gifts for the senior managers instead of buying similar gifts

across the board.



Similarly, sitting positions in a meeting room or a dining table

is accorded accordingly to rank, importance and seniority. It is

Tenderizing
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good to seek advice before embarking on your first meeting with

Chinese business contacts to avoid making the wrong move.



Gifts and Presents Unlike earlier days when China was

very poor, gifts, especially of Western origin was especially

appreciated. Today, China produces and imports almost anything

imaginable and gifts are no longer a novelty.



However, gifts are always appreciated and especially in the

smaller cities or towns, will continue to play an important part

in your business relationship. Do note that if you are indeed

giving gifts, make sure the senior people get a better gift or

at least gifts perceived to have a higher value than their

junior staff.



Similarly, expect to recieve gifts from the Chinese, especially

Chinese art products. It is polite not to refuse, especially if

it is not of too high a monetary value.



Lunch/Dinner There is no business talk in China without

at least one trip to a restaurant. Sometimes, a trip is made to

the restaurant even before any business discussion take place!

Inevitably, the restaurant will always be a grand one and you

are likely to be hosted in a private room.



There is an elaborate seating arrangement for a Chinese business

meal. There are fixed seating positions for the host and the

guest and then they are seated again according to seniority.

This is a very important aspect of a formal dinner and it is

important that you follow the rules accordingly. However, it

seems that the Northern Chinese are very particular to this

formal seating arrangement while the Southern Chinese has loosen

the formalities somewhat.



You may like to find out more this interesting China Book at:

http://www.chinese-culture.net/html/posted_to_china.html



Drinking with the Chinese The Chinese are big drinkers

especially in Northern and Western China. It does not matter if

it is lunch or dinner; as long as a meal is being hosted, there

will be alcohol.



Chinese wine is the favourite, followed by red wine and beer.

Chinese wine is more like fuel than liquor, having a alcohol

concentration as high as 60%! No matter how good a drinker you

may think of yourself, never, ever challenge a Chinese into a

drinking contest. They will win, hands down!



It is often seen as rude not to drink with the Chinese in a

formal dinner. To maintain your sanity, either claim to be a non

alcoholic or plead medical grounds as an excuse. This will let

you off the hook with little or minimal drinks. Better yet,

bring a partner who can drink on your behalf!



After Dinner Entertainment Formal business dinner

normally drags for quite sometime as there will be much social

talk, some karoake, and drinking contests. Most of the time,

everyone is too drunk to indulge in further entertainment after

a dinner. In addition, if you are just new to this partnership,

you are unlikely to be invited to further after dinner

entertainment.



However, once you are familiar with them, you may be invited to

a Karaoke, or a Night Club, or a Suana. Do note that if they are

the host for the night, all bills will be picked up by them for

the night, including all entertainment. It is impolite to fight

for the bill or worst, split the bills.



Similarly, if you are the host for the night, you are expected

to pick up all bills for the night.



Controversial Issues There are some taboo areas in social

conversations with the Chinese. Try to avoid these

conversational topics as much as possible. I have seen many

nasty arguements as a result of these topics:



1. You must not mention that Taiwan is an independent state or a

country. 2. You must NEVER praise the Japanese or be seen to be

good buddies with them 3. You can condemn Mao Tse Tung but avoid

critising Deng Hsiao Ping 4. You must not praise Shanghai in

front of natives of Beijing and similarly vice versa



Other than that, you are pretty safe to converse with the

Chinese anything under the sun!



For more information about Chinese business culture and

etiquette, check out our website at:

http://www.chinese-culture.net. Or email us for further

information.



About the author:

Ken Cheong worked and live in China for 5 years. He admire the

Chinese for their fighting spirit after so many years of war and

political strive. He can be contacted for business and

investment consultancy into China.



Please feel free to reproduce this article or to distribute it

as long as acknowledgement is made to:

http://www.chinese-culture.net



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